Before start do you know why in advertisements, timepieces are always set at the same time? You'll never see a watch commercial the same way again. Have you ever wondered why watches are always set to the same time in adverts?
Most likely, you've never noticed, which indicates that the ads did their jobs well.
If you look at any watch advertisement or promotional image, you'll find that it's almost always set to 10:10. A search for 'watch' yields thousands of results on Amazon, but it's difficult to locate a photo of a clock that isn't set to that specific moment.
This fanatical preoccupation on 10:10 has a very solid reason. According to Andrew Block, executive vice president of watch dealer Tourneau, watch hands positioned at this time "nicely frame the brand and logo," as reported in a New York Times article.
Setting the time to 12:05 or 1:20 would hide most brand logos because they are at the top of the watch face.
Of course, you could change the time to 4:40 and get the hands completely out of the way of the logo, but that might not be appealing to customers; as Susanne Hurni, head of marketing and advertising at Ulysse Nardin, told the paper, keeping the hands facing up gives the watch a smiley face appearance.
It's not a good idea to have the hands facing down in the bottom half of the watch unless you want all of your items sneering at potential consumers from the pages of a catalog.
Other watch companies are even pickier. Timex takes photos of their watches when the time is 10:09:36, for example, because the second hand is slightly off-center, obscuring any branding or dials on the bottom half of the watch. They even stick to this time in photographs of digital watches with handles. Set it to 10:10 for the most aesthetically acceptable image if you want to sell a watch.
Even if you don't, you'll never be able to look at a watch advertisement without being distracted by the time. So now let's focus on our main topic which is 5 popular watch brands advert for design inspiration.
#1 Rolex the Submariner
Source: HT 19 Aug 2021
#2 GOQii fitness watch and app
Source: NBT 04 Aug 2021
#3 Nebula by Titan 18K Gold Watches
Source: TOI 14 Aug 2021
#4 Introducing Titan Minimals More Fashion Less Fuss
Source: TOI 11 Jul 2021
#5 Omega Olympics Offical Timekeeper Recording Olympic Dreams since 1932
Source: TOI 03 Aug 2021
Content of the campaign:
#1 Rolex the Submariner
Rolex the Submariner. Designed for The pioneer of diving the Submariner expanded the world of underwater exploration introduced in 1953 the first dives wrist watch waterproof to a depth of a hundred featured a unidirectional rotatable bezel to reliably measure remaining type time
#2 GOQii fitness watch and app
GOQii एक सुनहरा मौका जो आपको बनाए हेल्थ का चैंपियन अब मेडिकली सर्टिफाइड डिवाइस इस की श्रेणी और आईएसओ सर्टिफाइड GOQii आपके साथ आपकी सेहत होगी पहले से कहीं बेहतर यहां आपको मिलेगा आपका अपना पर्सनल हेल्थ कोच। साथ ही GOQii प्ले पर देखिए लाइव हेल्थ कांटेक्ट भी। GOQii हेल्प स्पॉट से आप अपनी जरूरत अनुसार हेल्थ प्रोडक्ट भी खरीद सकते हैं। तो आज ही ज्वाइन करें GOQii और हेल्थ का चैंपियन बन जाए
#3 Nebula by Titan 18K Gold Watches
Love as pure as gold expresses your love with the perfect Nebula by Titan 18K gold watches available at the world of Titan.
#4 Introducing Titan Minimals More Fashion Less Fuss
Introducing Titan minimal | More fashion, less Fuss. Refine Elegance meet understand to check. design for those who understand that when it comes to style-less is always more. available at the world of Titan.
#5 Omega Olympics Offical Timekeeper Recording Olympic Dreams since 1932
Official timekeeper recording Olympic dream since 1932. Every athlete has a dream. it lives in their heart and it pushes them towards victory full stop at the Olympic Games in Tokyo, this dream will be given a stage. This is the movement when inspiration meets performance, ambition meets precision, and the official timekeeper Omega records it all.
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