The RedBull Motorsport Showrun advertisement is a great example of how illustrations can make a strong impact in sports advertisements. The ad features a high-speed car race in the heart of the city, with bold colors and striking design elements. Here are 5 powerful illustration techniques used in the ad:
Bold Colors: The RedBull Motorsport Showrun advertisement uses bold colors to grab the viewer's attention. The bright reds and oranges of the car and the surrounding flames make the ad stand out on the page.
Dynamic Lines: The ad uses dynamic lines to convey the speed and motion of the car. The sharp angles and curves of the car and the surrounding buildings create a sense of movement and excitement.
Simplified Shapes: The ad uses simplified shapes to make the design more impactful. The car is depicted as a streamlined shape with few details, which emphasizes its speed and power.
Contrast: The ad uses contrast to make the design more striking. The bright colors of the car and flames contrast with the dark background, making the design pop.
Perspective: The ad uses perspective to create a sense of depth and motion. The car is depicted in a three-dimensional space, with buildings and streets receding into the distance.
These powerful illustration techniques can be applied to sports advertisements in various ways. Bold colors, dynamic lines, and simplified shapes can create a sense of excitement and energy in any sports advertisement. Contrast and perspective can be used to make the design more impactful and eye-catching.
In conclusion, the RedBull Motorsport Showrun newspaper advertisement is a great source of inspiration for budding designers struggling to create sports advertisements. The ad uses powerful illustration techniques such as bold colors, dynamic lines, simplified shapes, contrast, and perspective to create a striking design that captures the excitement and energy of sports. By incorporating these techniques into their own designs, designers can create impactful sports advertisements that grab the viewer's attention and convey the thrill of the game.
