Finding Inspiration for Food Advertising Design: A Case Study of Mrs Bector’s Melto-Cremica Sandwich Biscuits Ad
Introduction:
Food advertising is a highly competitive industry, and to stand out, graphic designers need to create visually appealing and engaging advertisements. Mrs Bector's Melto-Cremica Sandwich Biscuits advertisement published by AdsOfTheIndia (AOTI) is an excellent example of how graphic designers can use design elements to create an impactful and successful food advertisement. This article aims to examine the key design elements of this ad and how graphic designers can use them to create effective food advertisements.
Key Elements of the Ad:
Pack of Biscuits:
The advertisement features a pack of biscuits prominently, which serves to grab the viewer's attention and communicate the product effectively. By showcasing the product, the designer has ensured that the ad is visually engaging and communicates the product's features clearly.
Large Biscuit Image:
The large biscuit image occupies a significant portion of the ad, making it the focal point. The image highlights the product's texture, making it more appealing to the viewer. Additionally, the image also communicates the product's shape and size effectively, making it easier for the viewer to identify the product in stores.
Melting Font:
The designer has used a unique melting font to spell out the product's name, which is both creative and attention-grabbing. The melting font conveys the product's melting nature, making it more appealing to the viewer. Additionally, the font is legible, ensuring that the viewer can read the product name with ease.
Happy Model Holding a Cream Biscuit on One Eye:
The model holding a cream biscuit on one eye is a unique element that adds a touch of playfulness to the ad. The model's happy expression conveys the pleasure of eating the product, making it more appealing to the viewer. Additionally, the model holding a biscuit on one eye draws the viewer's attention to the product, making it more memorable.
Using Inspiration from Mrs Bector's Melto-Cremica Sandwich Biscuits Ad:
Graphic designers can draw inspiration from Mrs Bector's Melto-Cremica Sandwich Biscuits advertisement by incorporating some of the ad's design elements in their work. For instance, designers can use a prominent product image to grab the viewer's attention and communicate the product effectively. Additionally, designers can use creative fonts to make their designs more memorable and attention-grabbing.
Conclusion:
Mrs Bector's Melto-Cremica Sandwich Biscuits advertisement published by AdsOfTheIndia (AOTI) is an excellent example of effective food advertising. The key design elements of the ad, such as the pack of biscuits, large biscuit image, melting font, and happy model holding a cream biscuit on one eye, contribute to the ad's success. Graphic designers can use these design elements as inspiration to create impactful and visually appealing food advertisements that grab the viewer's attention and communicate the product effectively.
