Design Inspiration from the Platinum Jubilee Advertisement
The year 2023 marks the Platinum Jubilee of India's independence, a momentous occasion that calls for celebrations across the nation. In the spirit of this event, brands and advertisers are using their platforms to commemorate this milestone. One such advertisement that has garnered attention is the Platinum Jubilee advertisement published by "Amar Ujala." In this article, we will delve deeper into this advertisement and discuss how it can inspire designers and marketers to create impactful and meaningful campaigns.
The Advertisment
The Platinum Jubilee advertisement by "Amar Ujala" features a simple yet powerful design that exudes patriotism. The colors used in the advertisement are red, grey, and light blue, which are symbolic and resonate with the audience. The copy of the advertisement reads, "आपकी तस्वीर बदलेगी हमारी जश्न की शान, अमर उजाला 75 महोत्सव विश्वास का," which translates to "Your picture will change the pride of our celebration, Amar Ujala's 75th-anniversary trust."
The Platinum Jubilee advertisement also features passport pictures of random people in black and white. The use of passport pictures is symbolic as it represents the diverse population of India. The passport pictures are arranged in a pattern that creates a sense of unity and harmony, highlighting the significance of the occasion.
Design Inspiration
The Platinum Jubilee advertisement is an excellent source of design inspiration for designers and marketers looking to create meaningful campaigns. Here are some key takeaways:
- Use Colors Symbolically: The use of colors in the Platinum Jubilee advertisement is symbolic and creates an emotional connection with the audience. Colors should be chosen carefully to represent the message or occasion being celebrated.
- Keep It Simple: The design of the Platinum Jubilee advertisement is simple yet impactful. The use of passport pictures creates a sense of unity and diversity, while the copy is concise and to the point. Simplicity is key when creating impactful campaigns.
- Use Symbolism: The use of passport pictures in the Platinum Jubilee advertisement is symbolic and represents the diverse population of India. When creating campaigns, designers and marketers should strive to use symbolism to connect with their audience.
- Create a Pattern: The arrangement of the passport pictures in the Platinum Jubilee advertisement creates a pattern that evokes a sense of unity and harmony. Patterns can be used to create visual interest and depth in campaigns.
Conclusion
As India prepares to celebrate its Platinum Jubilee, brands and advertisers have a unique opportunity to create impactful campaigns that commemorate this historic occasion. The Platinum Jubilee advertisement by "Amar Ujala" is a great source of design inspiration for designers and marketers. By using colors symbolically, keeping the design simple, using symbolism, and creating a pattern, campaigns can be created that resonate with the audience and evoke a sense of patriotism.
Platinum Jubilee Newspaper Advertisment - A Source of Design Inspiration
In conclusion, the Platinum Jubilee advertisement by "Amar Ujala" is an excellent source of design inspiration for designers and marketers looking to create impactful campaigns. By using colors symbolically, keeping the design simple, using symbolism, and creating a pattern, campaigns can be created that resonate with the audience and evoke a sense of patriotism. As we celebrate India's Platinum Jubilee, let us create campaigns that capture the spirit of the occasion and honor the diversity and unity of our great nation.
