Empowering Indian Dreams: A Review of Hero Fin Corp's Print Advertisement in Hindustan Times
Print advertisements are an integral part of any brand's marketing strategy. The design and messaging of the ad play a crucial role in conveying the brand's values and offerings to the target audience. In this review, we will analyze the recent print advertisement of Hero Fin Corp published in Hindustan Times.
1. Here are the key pointers in the advertisement:
Bold Heading in Green Color: Thank you for your support in our quest to empower every Indian's dream of upward mobility
The ad starts with a bold heading in green color, thanking the readers for their support in Hero Fin Corp's mission to empower every Indian's dream of upward mobility. The use of green color, which is associated with growth and prosperity, is an appropriate choice for the message.
2. FY-23 Consolidated Numbers:
- 14,000+ employees
- 10 Million+ Lives Touched
- Top 25 BFSI Great Place to work
- AA+ Rated by CRISIL, ICRA & CARE
The ad then goes on to showcase Hero Fin Corp's achievements and milestones in FY-23. The use of icon pointers makes the information easy to read and understand. The numbers, such as 14,000+ employees and 10 million+ lives touched, are impressive and emphasize the scale of the brand's operations. The fact that Hero Fin Corp is rated AA+ by CRISIL, ICRA, and CARE adds to the credibility of the brand.
3. Hashtag: #KaroKhawabonSeIshq
The ad ends with a big hashtag, #KaroKhawabonSeIshq, which translates to "Pursue your dreams with passion." The hashtag is an effective call-to-action and reinforces the brand's message of empowering every Indian's dream of upward mobility.
Overall, the design of the ad is simple and clean, with a focus on the key message. The use of green color, icons, and bullet points makes the information easy to read and understand. The ad effectively conveys Hero Fin Corp's values and achievements, and the hashtag provides a clear call-to-action for the readers.
