Introduction: 5 Creative Print Advertisements That Caught Our Attention
In today's digital age, it's easy to overlook the power of print advertising. However, a well-designed print ad can still grab our attention and leave a lasting impression. In this article, we review 5 creative print advertisements that caught our attention and discuss the design elements that make them stand out.
1. Dr. Lal Path Labs
The advertisement design of Dr. Lal Path Labs features a powerful heading "
Bharat ka Vishwas" along with various credentials such as 1000+ hospitals, 5000+ test menus, 4500+ patient service centers, and 50+ quality checks and processes on every sample. The Indian map in the ad is created by a group of standing people, which emphasizes the company's commitment towards the nation's healthcare. The ad's call-to-action includes a QR code, phone number, and website - lalpathlabs.com - for easy access to their services. Overall, the design elements convey the brand's trustworthiness, expertise, and nationalistic values.
2. BigBasket's newspaper ad
BigBasket's newspaper ad for mangoes was eye-catching and memorable. The ad featured a vibrant, high-quality picture of a mango with a crown on top, immediately drawing the viewer's attention. The tagline "Return of the King, Fresh Mangos in 15-30 Min" was cleverly integrated into the design, playing off the regal imagery of the mango with a crown. The simple yet effective design of the ad emphasized the brand's commitment to delivering fresh, quality produce to their customers in a timely manner. Overall, the ad was well-designed and effective in promoting the brand's mango offerings.
3. The NPCI RuPay newspaper ad
The NPCI RuPay newspaper ad featuring Batman was a clever and creative way to promote their QR code payment system. The design was simple yet impactful, with a striking image of Batman raising his bat and helmet up in the sky. The QR code on the back of his shirt was prominently displayed, along with the tagline "RuPay Scan & Score, Big Scorers Wanted Scan this QR to win exciting rewards." The ad effectively communicated the ease and convenience of using RuPay's QR code payment system while also appealing to the superhero fanbase. Overall, the ad was well-designed and memorable.
4. Magicbricks' newspaper ad
Magicbricks' newspaper ad promoting their "KYT - Know Your Tenant" service was eye-catching and effective. The ad featured a happy woman's face peering out from a torn paper background in a vibrant mustard yellow and red color scheme. The message was clear and to the point, with the tagline "Magicbricks Presents KYT - Know Your Tenant." The ad also included a clear call-to-action in the form of a QR code, encouraging readers to take action and learn more about the service. Overall, the ad was well-designed and effectively promoted Magicbricks' service.
5. The clever use of vibrant red hues grabs attention
The ad design for Spicejet's Red, Hot, 18th Anniversary Sale @ 1818 is captivating and visually striking. The clever use of vibrant red hues grabs attention, while the inclusion of the number "18" signifies the milestone anniversary. The combination of the words "Red," "Hot," and "Spicy" creates a sense of excitement and urgency, enticing potential customers. The use of the airplane silhouette subtly conveys the travel theme. Overall, the ad effectively communicates the special offer and evokes a sense of celebration, making it an enticing proposition for anyone looking to embark on a memorable journey.
Conclusion
These 5 creative print advertisements show that print advertising is still a powerful tool for brands to grab our attention and leave a lasting impression. The use of simple, yet powerful messages, combined with striking imagery, humor, and creativity, creates a sense of engagement and impact, which is the hallmark of effective print advertising.
Overall, these ads serve as an inspiration for marketers and advertisers to think creatively and use print advertising to their advantage in today's digital age.
